New Requirements for Nutrition Products at Amazon

As Amazon is getting bigger and attacking more and more sellers of dietary supplements to its platform, new requirements will be implemented by February 2021. Once it is fully implemented, any dietary supplements sold on its platform that do not meet the new requirements shall be either removed from its site, and Amazon may suspend the seller from marketing products on Amazon, withhold payments to the seller, or even pursue legal action. These new requirements are:

  • A Certificate of Analysis (CoA), from an ISO/IEC 17025 accredited laboratory. Each CoA must have been issued within the previous six months, be for product that is within its expiration date, and include the product’s name, batch/lot number, or date code of the product, name and address of the manufacturer or distributor, the name of each ingredient noted on the Supplement Facts Panel (SFP) along with quantitative analysis confirming that the product contains the amount of ingredients as noted in the SPF, and the units on the CoA matching the units as found in the SFP.

  • Product images that must show all sides of the product label that include the name of the product, the name and address of the company, batch, lot number, or date code of the product and the SFP.

  • A letter of guarantee from the manufacturer, on their letterhead the complete name of the product as it is represented in the product label and labeling; an assurance that the product has been properly manufactured under the Good Manufacturing Practices of 21 C.F.R. 111, an assurance that the product is not adulterated under Section 402(f) of the Federal Food, Drug, and Cosmetic Act and the assurance that the amount of ingredients in the product reflects what is represented in the SFP and is safe for consumption.

MS Bioanalytical is an FDA-registered and ISO-17025 accredited laboratory. Our service scope covers all areas of testing dietary supplements. Upon request, our CoA may be tailored to meet Amazon’s requirements with minimal cost for such CoA.


If you have any question or have additional requirements, please feel free to contact us at info@msbioanalytical.com, (217) 689-2969.

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